Points are a form of currency that you can get from playing on any our servers.
Upon reaching a certain "milestone" of points (50, 100, 200, etc. - all the way up to 200,000) you can claim a reward for that milestone at our rewards site.
For each milestone, there are 9 claimable rewards (1 for each server), of which you can only get 1. For example, in the picture below, the user has 15048 points, which is enough to claim the 15000 point reward. He/she may choose one of the rewards shown (clicking "claim" will show more details). Claiming a reward will not deduct any points from your balance; you are claiming rewards, not buying them. For example, if the user below (who currently has 15048 points) claimed one of the rewards shown, he/she would still have 15048 points.